Importance of RSS Feeds

The importance of RSS feeds not only to those that want to keep up to date on topics but is very useful for webmasters that provide the news. The reason this is helpful is that a RSS feed notifies the readers of your website when you upload new content. The process is completely out of your hands. You will not have to send out emails each time you add a new story, photo, or post. The feed will send out to all those that have subscribed to your content.

Along with this, search engines will send out the feed so anyone interested in the topic can find the information quickly. Once those interested read the content, they can also subscribe to your feed. What this does is provide you with more traffic that is interested in topic. If you own a business or sell any type of product a RSS feed will ensure you get the word out on new products, events, or sales that you may have. This will of course, bring in loads of traffic wanting to purchase your products.

No matter the reason, RSS feeds are important to anyone that releases information or blog posts as it will put the information in the hands of your readers quickly. This will give your loyal readers the chance to have the information as soon as you upload the content. The more keyword rich content you post, the more the search engines will love your feeds and give you higher rankings for your keywords. When you receive higher rankings, you become known as an expert in your field or industry, which of course will bring more traffic. Targeted traffic is just what you want in order to sell your products or services or just to keep like-minded individuals visiting your website.

There are many things that can be sent to your subscribers via RSS feeds including event lists, pod casts, notifications of new products, change logs, alerts, updates, local news, and national news to name a few. With this powerful tool, your subscribers will enjoy your posts and stay loyal to your company as you are providing pertinent interesting topics they enjoy. Best of all, you are providing them with an easy way to stay up to date without checking every hour or so to see if anything new has been posted. RSS feeds are important to keep all of your readers up to date with an easy way to know what is happening in one location.

What is an RSS Feed?

If you aren’t sure what an RSS feed is, how you can use one and what the advantages of RSS feeds are, this article is for you!

When I spoke at the Monterey Bay Consultants Group in April about blogging, I remember one of the questions asked from the group was, “Who has time to check and read all of these blogs?” It was a great question. I answered the question with my method of deciding which blog posts to read and that is by looking at my RSS feed. Some of the members of the group had no idea what I was talking about. I then took the opportunity to explain to them what it is and how I use it.

Let me break it down as simple as possible for you here:

RSS stands for “Real Simple Syndication” and people use “RSS feeds” to distribute and gather information from throughout the Internet. If you have content on your website or blog that you are continually updating, you can set up an RSS feed for the information. Subscribers to your RSS feed can then receive your updates via their “RSS feed reader”. That still sounds confusing doesn’t it? Let me go further into it…

Let’s say you are into celebrity gossip and you love to know what’s going on all the time (I know, it’s shallow – but the best example I could think of that the majority of readers can relate to). Every day you visit,, and many of the other celebrity gossip sites. You could spend all day sifting through the many posts and all the content to get to the information that you personally are interested in. With an RSS feed reader, you could be updated continually with the posts from all of the sites in one place and click on only the ones you would like to read.

I’m sure you’ve seen the standard orange “RSS” symbol. Usually, where you see that symbol, that’s where you’ll click to “Subscribe” to a feed. When you subscribe to a feed, you can then send the feed to your “Reader”.

“Readers” are also known as “Feed Aggregator”, “Feed Reader”, “News Reader” or just “Aggregator”. These readers are web applications or software, which aggregate syndicated web content including podcasts, blogs and news headlines all in one location so you can easily view them.

I currently use Google Reader. It lets me know when the blogs that I read have new posts and I can choose which ones to click on and read the stories I am interested in. Since my work involves the Internet, industry news is of particular importance to me and I keep updated by reading several blogs daily, however – I only read the stories that pertain to my niche.

Before RSS feeds were readily available, it took hours every day to keep up with industry news. Now I can get all of my information much more quickly and skip the information that I don’t need.

As a site or blog owner, how can having an RSS feed help you? Well, if you are trying to drive traffic to your website by using content such as new articles and posts, having an RSS feed available of your new items for your visitors to subscribe to will make life easier for them (as explained above).

You can also place RSS feeds from industry related sites directly on your website or blog in order to provide your visitors with even more information.

If you are using blog software, you can automatically place an RSS feed subscription button on your site, they all come with them. If you would like to create an RSS feed from your website content (perhaps your articles section), you can easily create one and just add a snippet of code to your site to get going. Most of them have detailed instructions and tutorials for you.

In conclusion, if you’re not using RSS, it’s time you got on board – time is money!

Are RSS Feeds Needed for My Website?

One of the solid ways to keep your audience updated on the Web is through RSS syndication. Having an RSS feed feature on your site will surely keep your audience updated on a regular basis.

RSS: A Short Background

RSS means Really Simple Syndication or Rich Site Summary. It is a format that distributes Web content around the Internet. Once a set of content is put into RSS and sent to other websites or groups, it is called a feed. RSS feeds are able to attract the interest of prominent search engines and potentially, engage with a wider set of audiences.

It is a fact that every blog and most social media sites use RSS feeds to distribute their content on the World Wide Web. Adding an RSS feed to your site will increase your visibility and keep your online presence.

How can RSS syndication help my website?

Integrating RSS syndication to your website can help you in a wide variety of ways. Before, only news and blog sites are the only websites that have RSS syndication as a feature. But right now, you can already add RSS feeds to multiple forms of media including music, videos and photos. Your business can also use this method to expand the reach of your product announcements, press releases, or news about your company.

Understanding RSS Better

To do this process perfectly, you may add text music, pictures, videos and other relevant media to your feed. Syndication of RSS can also be done with the help of RSS aggregators and content curators, where you can create a feed based on a specific search term.

What makes a good syndication tool?

  • A good syndication tool should be able to do the following:
  • Social sharing must be integrated with your preferred RSS syndication client
  • You should be able to filter or curate the relevant feed items for your site
  • The tool must enable queuing of published items on the website or social networking page
  • Your site reader must be able to manage multiple feeds or keywords

The Role of RSS in Search Engine Optimization

Every feed is machine-readable, which means that the search engine crawlers would not have to figure out the significant points of your site or article. Take note that search engines love regular and high-quality content. As a result, the ranking of your website in search engines is placed higher.

In summary, RSS syndication can help your business by widening your presence on the World Wide Web and potentially increasing your audience.

Advantages of RSS Feeds

The fun of building a website quickly diminishes once you realize that you are only getting a few visitors each day and they are only ones you have told about your website. The truly sad news is that some of these people fall by the wayside as well and you are left with even less visitors. Keeping visitors coming to your website and gaining more traffic is dependent on what you put into promoting as much as how often and how interesting your information is to your readers. You should be sure to upload new content regularly and be sure to stick to your theme.

RSS feeds are a wonderful way to keep your readers informed while bringing in more traffic. With an RSS feed, your readers do not have to bookmark the page and come back all the time to see if you have uploaded new content. They will have a subscription to your feed that will be sent to their reader so they can read the headlines and short blurbs of your posts. If they are interested in reading more, they will click the link to visit your website.

All you have to do is provide the RSS feed and a subscription button. Nothing could be easier. Now, when your readers see that you are having a sale, introduced a new product, an event, or even a newsworthy article, they will know it as soon as you publish in real time.

Of course, just by adding an RSS feed will not be a miracle solution as you will still have to get the word out regarding your RSS feed. There are various ways you can announce your new feed such as newsletters, guest posts on blogs, and by submitting your feed in RSS directories.

The major advantage is that your readers will automatically know when you have updated your website or blog. One other advantage is that once you get your feed recognized on the net, you will begin to get more traffic, which will be interested in your topic.

There are several companies using RSS feeds today for blogs, forums, articles, discounts, sales, schedules, events, and more. The use of feeds will help your business or organization keep your readers up to date on important information whether you are having a sale, event, or providing local news. With an RSS feed you will have the tool you need to provide real time content to those interested without the need of emailing each subscriber.