Three Key Benefits of Enterprise RSS For Any CXO

Why don’t CXO’s take advantage of the best productivity tool available today? Are they ignorant, or are we just not speaking their language?

Forrester Research has just released a report on Enterprise RSS, and has struck a chord that many are acknowledging – we’re drowning in data. Thanks to Richard McManus of Read/Write Web; we-who-don’t-have-subscriptions get a glimpse into the findings:

Richard posted: “I think we all know about the issue of information overload – and the resulting value of good filters and smart aggregators. In some ways the problem is worse for enterprise employees – because as well as external news sources, they have potentially hundreds of internal RSS feeds to track via company blogs and wikis.”

Forrester: “Enterprise RSS turbo-charges the benefits of unmanaged RSS adoption with internal content syndication, filtering, and collaboration. It also provides increased security and reduces IT requirements.”

I think the problem with “this whole RSS thing” is that we don’t explain very well what it is or what it can do for a typical enterprise. They’re not ignorant, we just don’t explain things very well…

So here are my top three benefits of RSS for business executives to note:

1. The power of all being on the same page. I use Basecamp (a project management system) with several clients, and am automatically notified via RSS when anything is updated on any project. Notifications automatically go to Outlook – which then go to my Blackberry.

Every team member automatically knows the status of a project because we subscribe to changes/updates – no matter where we are in the world.

Any executive can get those same notifications and alerts – they’ll have access to key information “just in time” rather than waiting for team updates.

2. The right people have the right information at the right time. Let’s break this one down:

  • The right people – I have a client who’s the CEO of a company. His IT staff forgot to add him to one of the email groups in his organization – so he never got email notices sent to that particular group (which happened to be an all-company email list).

    This kind of thing happens in organizations every day. I can’t even imagine how much time IT folks spend keeping email groups up to date. With Enterprise RSS; Stephen would have the choice and control to subscribe to any feed that interested him.

  • The right information – Scott at Attensa tracks their marketplace using their platform. He posts information on an internal Wiki when he finds something substantive to note about a competitor, mergers in the market, what not. Anyone in the organization who needs market information (R&D / product management / finance) can opt into Scott’s marketplace news feed and have the information delivered to them without having to search for it on their own. Suddenly you’re leveraging the intelligence of others in your work.
  • The right time – information is delivered as it appears online. Imagine you’re a PR professional, needing to know when your product or service is mentioned anywhere online. Better than plain old Google alerts; Attensa lets you know instantly when anyone categorizes (tags) a blog post or mention with your keywords on Technorati.
  • 3. The business retains the knowledge when key employees leave. A business partner of mine says that every time an employee leaves their organization, it costs the company about $150,000 to recruit, hire and train a new employee.

    Imagine being able to retain and pass along the key observations, news and subscriptions (often the nuances of knowledge that are impossible to teach) of the person who’s left the company and passing it along to the new hire via their persistent searches, feed subscriptions and such. My bet is that training and ramp up time would be cut significantly through this efficient automatic knowledge transfer.

    Making The Most Out Of Your ClickBank RSS Feed Subscription

    ClickBank RSS feed is among the underrated secrets of making good money online. These are feeds which offer keyword feed customization chances thus, generating product lists to the ClickBank affiliate. The affiliated id will have links embedded to it increasing chances of people browsing them. For every person who clicks the links, you will earn a commission. ClickBank has undoubtedly taken RSS feed to a whole new level, especially with regular product updating. Products will sell automatically from your newsfeed and help you good money in the process.

    Considering that huge product varieties are available in the market, your chances of making money are greatly increased. This is even though you have not played any part in the realization of the products. By using the affiliate id and keywords, a list is generated and the process will begin. To get the best from this, it is advisable to customize the RSS feed. This can be done with commission granting products from reliable sources. The feed should have the potential of attracting huge audiences. This will mean more clicks and more money for you.

    Attracting Audience with Your Feed

    When customizing your feed, remember that the RSS feed should be clearly displayed and easily accessible on your website. This is one of the most important factors in attracting the audience. People will not take any chance to click on any links or feeds if they are not catchy to the eye. It is one of the simplest indicators that will get you the attention of the audience that you are targeting with this tactic.

    The second way of attracting the audience is to ensure the RSS feed delivers content in a unique way. It is important to break from the norms that are already there and create something that is not available on any other place. People are always attracted to things they feel are new compared to those they have become too familiar with. By creating a feed that is more unique, you will be attracting chances of a click on your links.

    Making the RSS Feed Work

    Your feed will work only when you understand the keyword well. By setting a keyword search with an audience in mind, you will increase the percentage of success. This means you have to do some market research, be committed to making approvals to the audience through what they need and then using technology to get you there. Your content should be as attractive as possible. It is the only way that visitors will stay for longer on the site and increase chances of revisiting it.

    Attractive RSS feeds will lock traffic to the site as they revisit it. By making it possible to sign up as a way of reading the updates, you will be making a hit with your ClickBank RSS. You can set the feed in such a way that it is refreshed daily with blog posts, valuable tweets, videos or articles. This way, the audience will get reasons to keep visiting the site. The good news is that it is possible to make RSS feeds as attractive as they ought to be.

    RSS (Real Simple Syndication) Explained in Plain English

    RSS(Real Simple Syndication) is the talk around the net these days because of its many benefits.

    I’m sure you’ve received several emails(like I have) telling you to jump on the “RSS” band wagon and that it’s the answer to all your Internet and Email marketing woe’s because of its syndication capabilities.

    With RSS Directories and Search Engines coming into the mix as well these days for RSS feeds you really have to decide whether or not you really want it get in on the “RSS” craze.

    Now, before I get to far ahead of myself here I want to make sure you know exactly what RSS “IS” and WHY it’s becoming such an essential tool for Your online business and other businesses around the world.

    I’ve received a lot of feedback from people just starting out online and/or other webmasters who are not quite sure asking… “what is “RSS” in Plain English and do I need it for my online business?”.

    I wrote an article earlier this year stating the “10 MOST Powerful Reasons WHY You Should Be Using RSS”, but I guess I clearly didn’t explain what “RSS” IS which left the readers kind of stumped.

    If you wish to read that article as well I’ve provided the link below.


    With that said, lets ‘Now’ define what RSS(Real Simple Syndication) “IS” in plain english for those of you who are NEW to it and for those of you who are still a little bit confused about it and its uses.

    RSS is by definition — an acronym for “Really Simple Syndication” or “Rich Site Summary”, and the .XML extension is the format used for distributing YOUR news headlines via the Web, which is known as “Syndication”.

    “Syndication” is where the TRUE power of RSS is unleashed, getting your message or information across the web in an INSTANT to websites, your subscribers and/or readers.

    Now, to put this in plain english, “RSS” is simply a technology that distributes YOUR information(whatever it might be — ex. Articles, Special Offers, Product Reviews, Resource Announcements) by syndicating it across the net.

    It’s that simple.

    It doesn’t have to get any more complex then that.

    The more websites, subscribers and/or readers that opt-in to your RSS feeds, the more FREE targeted TRAFFIC you’ll receive from their websites.

    How can you take advantage of this NEW technology… Starting Today?

    Set up a BLOG!

    Blog’s are great because they are “RSS” ready.

    If you don’t know what a “BLOG” is here’s a link to another earlier article I wrote that explains BLOGS in full detail since the nature of this article is to make sure you understand what “RSS” IS.

    Here’s the link:


    You can set-up a Free BLOG account through — — and begin posting to it within minutes.

    All you have to supply is the ‘Content’.

    Well, there you have it, “RSS(Real Simple Syndication)– EXPLAINED In Plain English”.

    I truly hope this article cleared up any confusion you might of had about “RSS” and will help you take that next step to deciding whether or not “RSS” is for You and your business.

    My final thoughts are, don’t be afraid to do a little research, you’ll be amazed at what you might find if you spend a little looking for it on the net.

    RSS For Rookies

    What are RSS newsfeeds?

    RSS stands for Rich Site Summary, or for Really Simple Syndication. Both mean the same thing, so don’t let it confuse you. An RSS is something a website (or a blog) offers to readers provide a “news feed” of their information. It’s available for everyone to add to their own “news reader” for free and gets displayed on your desktop or in your web browser.

    It works almost like a stock ticker, delivering exactly the information that you have anonymously “subscribed” to, eliminating the need to go out and check your favorite outlets for new information, because they’re already delivered to your computer.

    Who needs RSS?

    Well, everyone need it. It’s so much more efficient than going to get it, or getting endless email newsletters. Having the paper delivered to your home makes more sense than driving to the store every day, doesn’t it? In the same vein, let’s say that you want only the latest news about only certain subjects, and routinely go out and check several websites to see what’s new. Using RSS, those individual websites will deliver that news right to your desktop, suitable for reading, clicking, printing, or ignoring.

    How can you use RSS?

    There seems to be no single definitive answer, because there are so many ways to use it. I’ll tell you about the easiest way to get RSS feeds that I know of, but by no means is that the only way. That is; on your homepage of your web browser.

    First, you need an RSS newsreader, (a.k.a. “aggregator”). The good news though is that you may already have one. Since millions of people have Yahoo, MSN, Hotmail or Google accounts, I’ll walk you through adding a news feed to your MSN home page. Go to and sign in. If you don’t already have a hotmail account, go ahead and create one. If you’d prefer, you can go to and do the same) It only takes a minute go get a new account.

    After signing in to My MSN, you’ll see quite an array of news, weather, sports, ads, stock quotes, local information etc. Think of this as your canvas, and you’re free to arrange or remove the information how you see fit. Each of these sections you see can me easily moved or deleted. To move them, just click and drag from the top right of each subject area. To remove them, click the minus (-) sign in the top left of the subject area. Feel free to delete them all, since you can always add them back later.

    Now go to top left of the screen, right above the “Welcome” area you’ll see “Add content” below your name. When you go there, you get four choices (Tabs) for adding content. The default tab that comes up is “Search”. and from here you have four options and each is clearly defined. If you know the exact web address (URL) for a company’s newsfeed, you can enter it right here. The other three tabs might be worth exploring too, since they let you browse by company names and subjects. Then you just click a box for all you want.

    After signing in to My Yahoo, you’ll notice that there are already several news feeds from Reuters listed there, with “Top stories”, “world News”, “Politics” and “Business”. Above those stories, you’ll see a big yellow box in the center explaining how you can “Add Content”. Click the link to “add content” and you’ll come up with a search box allowing you to “find content” about a given subject. Type in a search phrase, and you’ll be presented with search results that all have an “Add” button next to them. Hit the “Add” button by the ones you want, and then hit the “Finished” button at the top right, and you’re done. You just added that RSS news feed to your My Yahoo page. Scroll down at the My Yahoo main page, and you’ll see those news headlines you added at the bottom of your list. To rearrange the order of your news feeds, just hit the small “edit” button at the top right of each news section. To remove a news feed, just hit the X like you would to close any window.

    Customizing your own news feeds

    Now suppose you don’t need to “find” a news feed on a subject, because you already know you want to add a particular one. Well that’s easy too. Al you have to do is identify what the “RSS feed URL” is for the information you want to add. Most blogs or news organizations show you these now on their websites.

    Look for a small orange box on the website that says XML or the words “RSS Feed” or “News feed” and click on it. In the case of large organizations, like CNN for example, you’ll be taken to a page with a nice set of instructions, and a whole list of RSS news feed URL’s that you can manually copy and paste into your news reader.

    Sometimes though, you’ll be taken to a page that looks like gibberish code. Don’t let that scare you like it did me the first time I saw it! When that happens, you are actually looking right at the feed itself, and all you have to do is copy and paste what’s in the address bar of your web browser, right into your news reader. That’s called “knowing the specific URL of the feed” on MSN, and “”Add RSS by URL” in Yahoo.

    In My Yahoo, to manually add a news feed, go to the “add content” area, and choose the link to the right of the Find button that says “Add RSS by URL”. Once you paste your URL in that window and hit “add” the news headlines should show up there. If they don’t, then you may have copied the URL wrong, or added a space at the end. Then just hit the “Add to My Yahoo” button and you’re done! In MSN, you’ll paste the URL of the news feed right into the search box, then check the box when it shows the result.

    Delivering exactly what you want and only when you want is how the internet is supposed to work. Things are only getting better.

    In researching this article, I notice that My Yahoo seems to be having problems adding certain manual URL’s. Oh well. Nothings perfect.