Deliver Internet Content With RSS Feeds

RRS or Rich Site Summary, comes from way back 1995 out of the old RDF Site Summary that a guy named Dan Libby created with Mr. Guha at Netscape (wikipedia.org). Up to the present, there have been numerous changes in the structure of these types of files, to arrive at what we have now RSS Feeds also called Really Simple Syndication feeds to deliver internet content today.

These files (RSS feeds) are XML formatted plain text and are easily read both by robots and humans, can be retrieved by protocols http or ftp used by reading software to give the end user a neat display of the content.

Imagine RSS feeds like when you are reading a newspaper, concentrating only on reading the headlines to stop on the subject that you want to read further in depth. You are not interested in reading the whole newspaper because it would take a long time to do. Similarly, these files saves you time by not visiting so many sites to know their latest content.

When you go to the RSS Feeds website, they offer you 100% delivery of your content to end users who subscribed to receive your information. And many types of sites can receive the XML files, like blogs, news sites, networks and databases.

So who uses RSS feeds now? Virtually everybody that wants to put information out about their services and products. If you want to distribute your content to your end users to market your products, RSS feeds are a convenient way to get your info delivered.

And what content can you deliver via RSS feeds? Well, all types of content really, updates, announcements, articles, blog posts, software, news updates, press releases, emails and more, even radio shows, and bank percentages updates. Educational institutions also use such files to communicate exam changes and regulations.

Their feeds can be categorized and programmed to reach your subscribers at the correct time when they use their auto-responders to deliver the right marketing messages, so your customers are automatically updated at the correct time.

Whole blogging communities were introduced to RSS feeds and embraced the technology because of the benefits they have experienced using them. Bloggers now use this technology to keep informed rather than having to visit many different sites to gain the same information.

It is not just the blogging community that favor RSS but a whole range of big companies from the mighty Google to the most basic blog, simply because of its ease of use and efficiency.

Another way of enhancing your website, when it is a niche site, well themed about golf shoes, for instance, is to incorporate RSS feeds on the same subject. This way, the website is continually being automatically updated which the search engines like a lot and index well, without you having to write any new content.

Really the most important thing to mention about RSS feed is that they provide fresh updated content for your blog, which means that search engines spiders, will visit your site more often to spider your new content and with that give you higher rankings. You know that with better placing comes the opportunity of higher revenue.

No wonder SEO (Search Engine Optimization) experts give a lot of value to the RSS feeds that bring fresh automatic daily content to the well themed blog around a particular niche, program or product. They are also becoming the choice of different publishers, ezines as well to get the content to their readers.

Add a spark to your marketing passion with the use of RSS feeds to bring targeted constant updates to your sites which your visitors are going to like as well as Google! and other search engines too when they spider your websites.

I’ll leave you with the fact that only using opt-in email and newsletters to have success in Marketing, is leaving money on the table. Just add RSS feeds to your online efforts because they are easier to use and faster as well as more straight forward to set up to communicate with your prospects.

To your success

German Calvo.

How to Use RSS Feeds to Build Backlinks and Generate Traffic Fast

RSS stands for Really Simple Syndication. It is a method to distribute information on the internet to subscribers rapidly. RSS feeds can be read through e-mail or RSS Aggregators.

Firstly, you need to grasp the significance of employing RSS feeds to bring in traffic. An RSS feed of your website or your blog is a list of all the articles on the website, including all the links embedded in all those articles. When you distribute these RSS feeds, you are also transforming each link in your site into dozens or hundreds of links from multiple locations. Embedded video clips and images in your articles may be wiped out, but the locations of the images and video clips are still there. Anybody wishing to see the images or watch the video can simply click on the links.

Feeds are transmitted to subscribers through online services called RSS aggregators. A reader goes to the site that has an aggregator, enters the feed address that he has subscribed to and a page displaying the feed will be created for him. If someone wants to read your articles regularly, he can subscribe to the your feed to get the latest update of your content.

Each and every aggregator you have given your feed to will create a webpage showing the feed. If your feed is on 100 aggregators, that means every time you post one link on your blog you will really be making 100.. Also as every RSS feed points to your website, you have a large number of inbound links, entirely from relevant web pages.

Every blog post or article should contain your website address so that the feed reader will know the origin of the article. A large number of webmasters use RSS feeds as a method of receiving fresh content on their blogs. By displaying feeds from several authors on a single blog, they practically have a huge blog loaded with content. That’s why it’s necessary to tell the readers where the articles are originally from.

There are several techniques that can help increase your web traffic, but one of the easiest methods is the RSS feed. By submitting your feed address to a large number of aggregators, you just do it once and it will generate traffic for you forever.

Importance of RSS Subscriptions

Even the younger generation want to stay up to date with the latest news on their favorite topics whether it is the latest new gadget or new cell phone on the market. The way this can be done is by the usage of RSS subscriptions.

Many website today use RSS feeds to provide titles and short blurbs when they post new articles. To get anyone to subscribe to RSS feeds the information must be unique and interesting. No matter the topic whether it is games, technology, or gadgets, if you have an RSS feed then you will get subscribers.

For those that are looking for information and news RSS feeds will provide real time news and events. Whatever the topic, there are many different websites that allow readers to subscribe to feeds that will provide them with real time up dates as soon as they are posted. IF the reader is interested in the topic, they will click the link and go to the website to read more regarding the subject.

For the webmaster, receiving more subscribers is very important, as it will provide them with targeted traffic that are really interested in the topic.

RSS offers the title and a short blurb of the post the webmaster posted as soon as the post was placed on the website. This means that your readers will immediately see news, events, and information as soon as it happens. This will give you a great reputation for providing news in a timely manner on your website.

Instead of just posting your RSS feed, you can add more website feeds to your website on the same topic which will help your feed become more popular. This is not only for readers but also for search engines. By subscribing to feeds that offer the same topic keywords in your feed, search engines will place you higher in their ranking for those keywords so your website will be found easier for those that are want to keep up to date on the subject matter.

As you can see, RSS subscriptions are important for both the reader and the publisher. RSS feeds are the best way to go for both whether keeping your readers informed in real time or keeping up to date with the latest topics of your choice.

If you are a webmaster, use RSS feeds to obtain more subscribers and if you are a reader, stay on top of the latest news by subscribing to your favorite websites feeds.

A Peep into the RSS Terminology

RSS content is delivered through RSS feeds. These are simple files structured in a specific way. [A type of xml]

RSS stands for either Really Simple Syndication or Rich Site Summary. RSS files (which are also called RSS feeds or channels) simply contain a list of items. Usually, each item contains a title, summary, and a link to a URL. RSS files look a lot like HTML code. It is up to the user to use this information in any way that he wants.

You should provide an RSS feed if you want to distribute your information to a vast and fast-growing community of users, who are more interested in knowing about your topic. In general, people who write articles or publish newsletters benefit the most. Most blog software allows you to offer RSS feed of the blog posts. You can also offer your press releases through an RSS feed.

In general, anything that you publish frequently can be offered as an RSS feed. For example in the share market, the prices of the shares are always fluctuating. People holding shares or those who are interested in that business would like to stay updated about the price of their shares. When RSS feeds are created for such fields it will be of very great use undoubtedly.

Soon, you will find online retailers and other catalog companies also offering RSS feeds of their product range.

There are 2 main components of a RSS feed.

* Channel: A channel is the total collection of items you wish to highlight in your site. There is exactly one channel per RSS file.

* Item: Item is a single thing you wish to highlight from your site. There is at least one, but no more than 15 items per channel. But it is better to limit to 6 items per channel.

* RDF: RDF is the mother specification of RSS.

Example – You may create a RSS feed about all articles on your web site. That is, articles covering different topics in one RSS feed.

Then the channel will contain information about the feed (“Read articles on various subjects”), the location (web site address or URL) and a short description of the content you have written about.

There will be multiple items in the RSS Feed. Each item will have information about one article (the title, author, category, short description and the URL where the article may be found).

The user may see the index in a suitable viewer called RSS aggregator or reader, display the contents on a web page, or use it in any other way he thinks fit.

An aggregator, as the name suggests, is a piece of software that collects content from many websites that publish new content regularly (CNN, New York Times, Wired, etc.) provide a list of headlines of the latest content. In addition to displaying these headlines on their own websites, it is very common for publishers to make them available for syndication, so that other websites or applications can also include their headlines. When a website has an RSS feed, it is said to be “syndicated”.

The RSS aggregators come in many different forms and flavors. The most popular are desktop applications and RSS aggregation Web services.

* In the case of desktop RSS aggregators, end-users have to download them to their computers and install them there.

* In RSS aggregation Web services, on the other hand, the users can create their own accounts and then use those websites to view RSS content directly from their Web browsers.

After installing an RSS aggregator or registering at a web-based RSS aggregator web Service, the user needs to proactively add the link to your RSS feed in to the Aggregator to view your content.

When any new content item is modified or updated in the RSS feed, the user is notified of that through his RSS aggregator. The content is also immediately available to him, without having to face any SPAM filters and other obstacles on the way.

RSS being essentially a pull-content delivery channel, that is, in order to receive content via RSS the end-users need to subscribe to the RSS feeds they desire. Content cannot be delivered to people who have not granted permission to be contacted by you. At the same time, the other side of the coin is also true! The user who had given permission once can revoke it instantly, taking away your capability of communicating to them.

This fact makes the marketers and publishers more alert and force them to send only relevant information to their subscribers. Therefore, the chance of the user stopping the subscription suddenly is very remote. He is assured of receiving only information that is of use and interest to him. This is why exactly RSS is very powerful.