An Overview of the Concept Behind RSS Feeds

RSS Feeds stands for Really Simple Syndication. Other times it is also called Rich Site Summary. But both have same meanings. The first time you see this, it may appear complex. But as you go along on your information gathering venture in the cyber world, you will encounter this many times. Have you ever tried clicking on one?

Click and You Will Receive

You can compare RSS to a website or blog that offers web surfers something to read or a news feed of vast information. Everyone can opt to add what information they like for free to their own news reader. It can also be displayed on your PC’s desktop or in the web browser that you are using.

So if you have click on the information provider of your choice, the news will be given to you as they come so you no longer need to check the site back for any updates. This made it easier for web users, especially those who were fond of subscribing to newsletters of their chosen site. It eliminates the hassle of checking your email everyday just to know if there is any update on your preferred site.

The concept behind this can be compared to how you want to get your newspapers. You can’t afford to go to a stand everyday just to buy one. It will be easier if you will get your dailies delivered to you each day. By clicking on the RSS feature of the site of your choice, the news will be made available at your PC’s desktop as long as you are connected to the Internet. All those information could be read or ignored, ready to be shared and printed.

It is easy to use. As long as you a connection and a web browser, you are ready to go. You can filter through the information and click on the topics that you find interesting. You can customize your choice and delete or add something every day. It is that simple. You will get all the information you want on a daily basis without having to go through all the individual web pages.

Trivia Time

Did you know that RSS was invented by Netscape? They used it at the time when they were struggling to enter the portal biz. They wanted the RSS.90, an XML format, which would make news gathering and adding those on their site a breeze. After a time, they came up with the RSS.91 but discontinued when they didn’t push through with the portal business.

This is where UserLand Software picked it up. They didn’t stop developing the idea. They had versions like.92,.93 and.94. They then developed their own interpretation of the original idea through the RSS 1.0. This is still being developed and as of late, they have the RSS 2.0.

Source of Information

You can also utilize RSS on your own web site. But rather than updating the feature manually, you can choose to use a tool like Weblog. This will automatically create the headlines, the links and descriptions.

At this day and age, information is vast and scattered all over the web. And as days go by, it becomes easier for people to choose the kind of information that they want to be given to them whenever they need such. Thanks to the ever developing concept of RSS Feeds.

Three Key Benefits of Enterprise RSS For Any CXO

Why don’t CXO’s take advantage of the best productivity tool available today? Are they ignorant, or are we just not speaking their language?

Forrester Research has just released a report on Enterprise RSS, and has struck a chord that many are acknowledging – we’re drowning in data. Thanks to Richard McManus of Read/Write Web; we-who-don’t-have-subscriptions get a glimpse into the findings:

Richard posted: “I think we all know about the issue of information overload – and the resulting value of good filters and smart aggregators. In some ways the problem is worse for enterprise employees – because as well as external news sources, they have potentially hundreds of internal RSS feeds to track via company blogs and wikis.”

Forrester: “Enterprise RSS turbo-charges the benefits of unmanaged RSS adoption with internal content syndication, filtering, and collaboration. It also provides increased security and reduces IT requirements.”

I think the problem with “this whole RSS thing” is that we don’t explain very well what it is or what it can do for a typical enterprise. They’re not ignorant, we just don’t explain things very well…

So here are my top three benefits of RSS for business executives to note:

1. The power of all being on the same page. I use Basecamp (a project management system) with several clients, and am automatically notified via RSS when anything is updated on any project. Notifications automatically go to Outlook – which then go to my Blackberry.

Every team member automatically knows the status of a project because we subscribe to changes/updates – no matter where we are in the world.

Any executive can get those same notifications and alerts – they’ll have access to key information “just in time” rather than waiting for team updates.

2. The right people have the right information at the right time. Let’s break this one down:

  • The right people – I have a client who’s the CEO of a company. His IT staff forgot to add him to one of the email groups in his organization – so he never got email notices sent to that particular group (which happened to be an all-company email list).

    This kind of thing happens in organizations every day. I can’t even imagine how much time IT folks spend keeping email groups up to date. With Enterprise RSS; Stephen would have the choice and control to subscribe to any feed that interested him.

  • The right information – Scott at Attensa tracks their marketplace using their platform. He posts information on an internal Wiki when he finds something substantive to note about a competitor, mergers in the market, what not. Anyone in the organization who needs market information (R&D / product management / finance) can opt into Scott’s marketplace news feed and have the information delivered to them without having to search for it on their own. Suddenly you’re leveraging the intelligence of others in your work.
  • The right time – information is delivered as it appears online. Imagine you’re a PR professional, needing to know when your product or service is mentioned anywhere online. Better than plain old Google alerts; Attensa lets you know instantly when anyone categorizes (tags) a blog post or mention with your keywords on Technorati.
  • 3. The business retains the knowledge when key employees leave. A business partner of mine says that every time an employee leaves their organization, it costs the company about $150,000 to recruit, hire and train a new employee.

    Imagine being able to retain and pass along the key observations, news and subscriptions (often the nuances of knowledge that are impossible to teach) of the person who’s left the company and passing it along to the new hire via their persistent searches, feed subscriptions and such. My bet is that training and ramp up time would be cut significantly through this efficient automatic knowledge transfer.

    Making The Most Out Of Your ClickBank RSS Feed Subscription

    ClickBank RSS feed is among the underrated secrets of making good money online. These are feeds which offer keyword feed customization chances thus, generating product lists to the ClickBank affiliate. The affiliated id will have links embedded to it increasing chances of people browsing them. For every person who clicks the links, you will earn a commission. ClickBank has undoubtedly taken RSS feed to a whole new level, especially with regular product updating. Products will sell automatically from your newsfeed and help you good money in the process.

    Considering that huge product varieties are available in the market, your chances of making money are greatly increased. This is even though you have not played any part in the realization of the products. By using the affiliate id and keywords, a list is generated and the process will begin. To get the best from this, it is advisable to customize the RSS feed. This can be done with commission granting products from reliable sources. The feed should have the potential of attracting huge audiences. This will mean more clicks and more money for you.

    Attracting Audience with Your Feed

    When customizing your feed, remember that the RSS feed should be clearly displayed and easily accessible on your website. This is one of the most important factors in attracting the audience. People will not take any chance to click on any links or feeds if they are not catchy to the eye. It is one of the simplest indicators that will get you the attention of the audience that you are targeting with this tactic.

    The second way of attracting the audience is to ensure the RSS feed delivers content in a unique way. It is important to break from the norms that are already there and create something that is not available on any other place. People are always attracted to things they feel are new compared to those they have become too familiar with. By creating a feed that is more unique, you will be attracting chances of a click on your links.

    Making the RSS Feed Work

    Your feed will work only when you understand the keyword well. By setting a keyword search with an audience in mind, you will increase the percentage of success. This means you have to do some market research, be committed to making approvals to the audience through what they need and then using technology to get you there. Your content should be as attractive as possible. It is the only way that visitors will stay for longer on the site and increase chances of revisiting it.

    Attractive RSS feeds will lock traffic to the site as they revisit it. By making it possible to sign up as a way of reading the updates, you will be making a hit with your ClickBank RSS. You can set the feed in such a way that it is refreshed daily with blog posts, valuable tweets, videos or articles. This way, the audience will get reasons to keep visiting the site. The good news is that it is possible to make RSS feeds as attractive as they ought to be.

    RSS (Real Simple Syndication) Explained in Plain English

    RSS(Real Simple Syndication) is the talk around the net these days because of its many benefits.

    I’m sure you’ve received several emails(like I have) telling you to jump on the “RSS” band wagon and that it’s the answer to all your Internet and Email marketing woe’s because of its syndication capabilities.

    With RSS Directories and Search Engines coming into the mix as well these days for RSS feeds you really have to decide whether or not you really want it get in on the “RSS” craze.

    Now, before I get to far ahead of myself here I want to make sure you know exactly what RSS “IS” and WHY it’s becoming such an essential tool for Your online business and other businesses around the world.

    I’ve received a lot of feedback from people just starting out online and/or other webmasters who are not quite sure asking… “what is “RSS” in Plain English and do I need it for my online business?”.

    I wrote an article earlier this year stating the “10 MOST Powerful Reasons WHY You Should Be Using RSS”, but I guess I clearly didn’t explain what “RSS” IS which left the readers kind of stumped.

    If you wish to read that article as well I’ve provided the link below.


    With that said, lets ‘Now’ define what RSS(Real Simple Syndication) “IS” in plain english for those of you who are NEW to it and for those of you who are still a little bit confused about it and its uses.

    RSS is by definition — an acronym for “Really Simple Syndication” or “Rich Site Summary”, and the .XML extension is the format used for distributing YOUR news headlines via the Web, which is known as “Syndication”.

    “Syndication” is where the TRUE power of RSS is unleashed, getting your message or information across the web in an INSTANT to websites, your subscribers and/or readers.

    Now, to put this in plain english, “RSS” is simply a technology that distributes YOUR information(whatever it might be — ex. Articles, Special Offers, Product Reviews, Resource Announcements) by syndicating it across the net.

    It’s that simple.

    It doesn’t have to get any more complex then that.

    The more websites, subscribers and/or readers that opt-in to your RSS feeds, the more FREE targeted TRAFFIC you’ll receive from their websites.

    How can you take advantage of this NEW technology… Starting Today?

    Set up a BLOG!

    Blog’s are great because they are “RSS” ready.

    If you don’t know what a “BLOG” is here’s a link to another earlier article I wrote that explains BLOGS in full detail since the nature of this article is to make sure you understand what “RSS” IS.

    Here’s the link:


    You can set-up a Free BLOG account through — — and begin posting to it within minutes.

    All you have to supply is the ‘Content’.

    Well, there you have it, “RSS(Real Simple Syndication)– EXPLAINED In Plain English”.

    I truly hope this article cleared up any confusion you might of had about “RSS” and will help you take that next step to deciding whether or not “RSS” is for You and your business.

    My final thoughts are, don’t be afraid to do a little research, you’ll be amazed at what you might find if you spend a little looking for it on the net.