Informing Consumers What They Have to Learn With Google Product Feed

In the not so distant days of the past, consumers needed time to prepare and plan for their purchasing expeditions. Additionally, they had to put aside money for gas or fare for public transit, and also for food expenses. Simply put, it required real energy to go shopping.

At the same time, retail stores need to lease places to showcase their products and deal with customers. They also have to hire employees to man these shops and welcome customers. This usually produces a large outlay in operating fees to build and maintain exposure in shopping locations and entice shoppers.

With the introduction of the internet and the presence of millions of online websites advertising and marketing many different items, all these shopping inconveniences have become almost wiped out. You can now buy whatever you need and wish for without leaving the comforts of your house or workplace. With only the click of your mouse, you could have a virtual retail center right on your computer screen.

Shopping on the web is considered the most convenient way to purchase everything you wish. Buyers currently have unprecedented access to products, while retail sites all crave for their interest by recommending the best deals. Window shopping has never been more pleasurable than when carried out on the web, minus the extra charges involved to boot.

New business owners can easily create their own e-commerce sites and utilize the effectiveness of social media marketing to promote their goods and services. But for most companies, specifically small to medium enterprises, the inclusion of countless competitors on the internet makes it challenging to reach their target market. Enticing clients to buy your products or obtain your services on the web are also very difficult without a Google product data feed.

It isn’t enough to have your own website to sustain exposure on the internet and advertise what you are supplying. You must also provide the essential information to make your goods attractive to customers, and they must be able to connect to your site without any hitch. A Google product feed can best handle this issue for just about any business planning to generate a more expansive customer base.

Google product feeds present consumers with the data or facts about the goods offered by a specific business. They give consumers the opportunity to assess products and services in terms of price and level of quality by means of product descriptions provided by these feeds. More companies these days count on this technological innovation to flourish on the internet. If you have further interest on the subject, you could have a look at this site: http://support.google.com/merchants/?hl=en.

Submit RSS Feeds – Dump Tedious Feed Submission!

Submitting RSS feeds to RSS directories can be a real pain for webmasters or business owners who use RSS feeds to make regular product announcements or promotional offers. When RSS technology first appeared on the internet in the late 90s, the usage is pretty limited. As time passes, RSS feeds have gained much momentum as content syndication becomes a widely accepted means to update web content. Let’s explore the use of RSS feeds and why you should be using RSS submission software to submit RSS feeds.

RSS is the abbreviation or acronym of Really Simple Syndication. RSS feeds are in XML file format which are not readable in its raw form. In order for you to view the content of the RSS feeds, you would need a reader or aggregator to do so. There are many online readers such as My Yahoo, Bloglines, NewsGator etc.

RSS feeds are primarily created to offer dynamic content, ie content that is fresh and updated. As you can see, many news press are using RSS feeds to provide their readers with the latest news in the stock market, sports and world news. Commercial companies offer feeds to subscribers as a means to announce new products, company news, or as an advertising channel. Webmasters use RSS feeds on their websites so that visitors can always read about the latest developments in the web topic or niche such as medical, internet marketing or even stock movements.

Webmasters can build RSS feeds from their web pages and submit RSS feeds to specific niche RSS directories for distribution. This is an excellent way to reach targeted audiences and gain significant traffic. Search engines are not the only places to grab free traffic. When webmasters list their RSS feeds in the RSS feed directories, visitors to these directories may like what they are reading and visit the parent websites. On another note, interesting feeds may be syndicated by fellow webmasters in the same niche. This is invaluable since you would be getting traffic from their websites as well as get some one-way links. We all know that this would have a positive impact on your search engine ranking.

If you are not using RSS feeds to promote your website, you are really losing out to your competitors. That said, it can be a lengthy process to submit RSS feeds for inclusion in the news or RSS feeds directories. Increasingly more webmasters are turning to RSS submission software as a solution to submit RSS feeds.

Let’s use a simple example to illustrate the benefits. Imagine that your income is 30 dollars per hour, and you need to spend about 3-5 hours to manually submit RSS feeds to about 50 – 60 feed directories. The time you lost is worth more than 100 dollars to you each time you submit a RSS feed. Multiply that by the number of websites you have and it is easy to understand why it is more economical to use RSS submission software to submit RSS feeds. Visit my blog to read more about RSS feed submission and popular and affordable RSS submission software webmasters have in their toolkit.

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An Overview of the Concept Behind RSS Feeds

RSS Feeds stands for Really Simple Syndication. Other times it is also called Rich Site Summary. But both have same meanings. The first time you see this, it may appear complex. But as you go along on your information gathering venture in the cyber world, you will encounter this many times. Have you ever tried clicking on one?

Click and You Will Receive

You can compare RSS to a website or blog that offers web surfers something to read or a news feed of vast information. Everyone can opt to add what information they like for free to their own news reader. It can also be displayed on your PC’s desktop or in the web browser that you are using.

So if you have click on the information provider of your choice, the news will be given to you as they come so you no longer need to check the site back for any updates. This made it easier for web users, especially those who were fond of subscribing to newsletters of their chosen site. It eliminates the hassle of checking your email everyday just to know if there is any update on your preferred site.

The concept behind this can be compared to how you want to get your newspapers. You can’t afford to go to a stand everyday just to buy one. It will be easier if you will get your dailies delivered to you each day. By clicking on the RSS feature of the site of your choice, the news will be made available at your PC’s desktop as long as you are connected to the Internet. All those information could be read or ignored, ready to be shared and printed.

It is easy to use. As long as you a connection and a web browser, you are ready to go. You can filter through the information and click on the topics that you find interesting. You can customize your choice and delete or add something every day. It is that simple. You will get all the information you want on a daily basis without having to go through all the individual web pages.

Trivia Time

Did you know that RSS was invented by Netscape? They used it at the time when they were struggling to enter the portal biz. They wanted the RSS.90, an XML format, which would make news gathering and adding those on their site a breeze. After a time, they came up with the RSS.91 but discontinued when they didn’t push through with the portal business.

This is where UserLand Software picked it up. They didn’t stop developing the idea. They had versions like.92,.93 and.94. They then developed their own interpretation of the original idea through the RSS 1.0. This is still being developed and as of late, they have the RSS 2.0.

Source of Information

You can also utilize RSS on your own web site. But rather than updating the feature manually, you can choose to use a tool like Weblog. This will automatically create the headlines, the links and descriptions.

At this day and age, information is vast and scattered all over the web. And as days go by, it becomes easier for people to choose the kind of information that they want to be given to them whenever they need such. Thanks to the ever developing concept of RSS Feeds.

Three Key Benefits of Enterprise RSS For Any CXO

Why don’t CXO’s take advantage of the best productivity tool available today? Are they ignorant, or are we just not speaking their language?

Forrester Research has just released a report on Enterprise RSS, and has struck a chord that many are acknowledging – we’re drowning in data. Thanks to Richard McManus of Read/Write Web; we-who-don’t-have-subscriptions get a glimpse into the findings:

Richard posted: “I think we all know about the issue of information overload – and the resulting value of good filters and smart aggregators. In some ways the problem is worse for enterprise employees – because as well as external news sources, they have potentially hundreds of internal RSS feeds to track via company blogs and wikis.”

Forrester: “Enterprise RSS turbo-charges the benefits of unmanaged RSS adoption with internal content syndication, filtering, and collaboration. It also provides increased security and reduces IT requirements.”

I think the problem with “this whole RSS thing” is that we don’t explain very well what it is or what it can do for a typical enterprise. They’re not ignorant, we just don’t explain things very well…

So here are my top three benefits of RSS for business executives to note:

1. The power of all being on the same page. I use Basecamp (a project management system) with several clients, and am automatically notified via RSS when anything is updated on any project. Notifications automatically go to Outlook – which then go to my Blackberry.

Every team member automatically knows the status of a project because we subscribe to changes/updates – no matter where we are in the world.

Any executive can get those same notifications and alerts – they’ll have access to key information “just in time” rather than waiting for team updates.

2. The right people have the right information at the right time. Let’s break this one down:

  • The right people – I have a client who’s the CEO of a company. His IT staff forgot to add him to one of the email groups in his organization – so he never got email notices sent to that particular group (which happened to be an all-company email list).

    This kind of thing happens in organizations every day. I can’t even imagine how much time IT folks spend keeping email groups up to date. With Enterprise RSS; Stephen would have the choice and control to subscribe to any feed that interested him.

  • The right information – Scott at Attensa tracks their marketplace using their platform. He posts information on an internal Wiki when he finds something substantive to note about a competitor, mergers in the market, what not. Anyone in the organization who needs market information (R&D / product management / finance) can opt into Scott’s marketplace news feed and have the information delivered to them without having to search for it on their own. Suddenly you’re leveraging the intelligence of others in your work.
  • The right time – information is delivered as it appears online. Imagine you’re a PR professional, needing to know when your product or service is mentioned anywhere online. Better than plain old Google alerts; Attensa lets you know instantly when anyone categorizes (tags) a blog post or mention with your keywords on Technorati.
  • 3. The business retains the knowledge when key employees leave. A business partner of mine says that every time an employee leaves their organization, it costs the company about $150,000 to recruit, hire and train a new employee.

    Imagine being able to retain and pass along the key observations, news and subscriptions (often the nuances of knowledge that are impossible to teach) of the person who’s left the company and passing it along to the new hire via their persistent searches, feed subscriptions and such. My bet is that training and ramp up time would be cut significantly through this efficient automatic knowledge transfer.