RSS Mania – Part Two – Outline of How to Create an RSS Feed

Well so now you kind of like, are in love, or are obsessed with RSS. Those little orange buttons are all over and you want to put one up in your web site or Blog or on your wall. That is cool, and it will demand a bit of technical knowledge, some writing, some research and some frustration. So here are the major steps to publishing your RSS feed and giving all that information to the world at large, which I will discuss in depth with examples in this series of articles. Right now we will outline these steps.

1. Sit back, STOP! & Think. (How is that for step one?)

  • a. Do you have information that should or would go into an RSS file? Remember that the unwritten rules of RSS is that you must update the file with “new” and more “current” information if not hourly or daily, but at least on a fairly common basis. No one is going to want to keep your RSS in their reader if the information they see every day for the next month is exactly the same as the day before it.
  • b. Additionally, though some people do this, it really is NOT good practice to put long essays into an RSS feed. What you want is the first line or description of an object, idea or news. Hook the person so he clicks on the topic in his reader, reads the summary, clicks again and finds himself on your web page.
  • c. Do you have the time to do it? There are millions of Blogs out there that were started with the best of intentions. One entry, two entries, three entries. And then they die. Why? Because the author/owners simply had no clue about the dedication demanded and time needed to update their Blogs on a regular basis. They also had no idea just how difficult he competition was to get people to read those Blogs. The same is true with RSS. You start a feed to get readers, or to pass on information to the web. You need to understand this is going to take time and patience and work. This is not a one-time one-shot one-pie-in-the-sky deal.

2. Your depth of Technical knowledge

You will need to become familiar with the following terms and understand them and perhaps learn some very simple things in how to program them.

  1. RSS
  2. XML
  3. HTML
  4. CSS
  5. Atom
  6. RSS Readers
  7. RSS Parsers
  8. RSS Validation

3. Now begins the Actual WORK!

  • a. Preparing the file – You will need a template RSS file (for the sake of these articles it will be called rss.xml though it can have any name you choose as long as it is in xml format.) Unless you are good enough to write one yourself this is critical.
  • b. Understanding the Template and what information goes where
  • c. Putting the information into the template – Each piece of information you have will go into specific [headers] and you must understand the RSS structure in the XML file to get that right.
  • d. Validating the Template – A crucial aspect. Unlike HTML, RSS is very, very, let me say this again, very unforgiving. It does not like deviations from the norm or from the basic format laid down. Getting it right can be the most trying and frustrating part of the process.

4. Okay now you wrote the RSS file, your XML file is ready and validated. Now what? Guess you think you are done. Think again.

  • a. You will have to place the rss.xml file on your web site or somewhere on the web where people can get to it.
  • b. Now you can steal, get, copy, make – whatever you choose – your own little XML/RSS or RSS – Valid button.
  • c. Hyperlink your file to the RSS
  • d. Submit your file under the correct category to RSS directories.

5. How many people will pick up your RSS? I will discuss this as well in a later article, but surprisingly, the answer here is still very vague. There are some ways of tracing the numbers, but none are foolproof, and most are very convoluted.

6. Go and get a good night’s sleep cause tomorrow you are going to have to start the process of adding information to your RSS (or changing it) all over again!

(This is a continuation from my first article on RSS – “RSS Mania Addiction – An Introduction to RSS and the Terminology”)

How to Set Up an RSS Feed in WordPress

An RSS feed is a good way of marketing your latest content to your readers. When you write your latest informative article your audience are immediately informed of this and are able to read it. In this article I will show you how to set up an RSS feed in WordPress.

RSS or real simple syndication as it is better known is a way of getting your latest articles, posts, ideas around the web to your target audience 365 days a year. Imagine all the effort you put in and how much time is spent researching and writing your article. Doesn’t it make sense to propel that content to people interested in listening to what you have to say? RSS makes this easy.

Many websites already have their own RSS facility in motion. Take for example the article sites. When you sign up to receive the service, the content will be delivered to you by way of a feed. Essentially this is what is known as an XML file containing the content such as headlines, posts, news etc. When content is delivered like this via the feed, it is known as syndication.

You can subscribe to the feed and you will receive the latest content from these sites without you having to do anything more. You can set up many feeds from many different sites and the beauty of this is that you never have to visit each site individually to receive their content again. I’m sure you are already beginning to appreciate the benefits of this.

If you have your own website you too can send your latest posts across the web. In order to do this you first need to set up your own RSS feed.

How to set up an RSS Feed

Now let’s talk about how we can create a feed for our site. Do a search in Google for Feedburner and go over to the site. This site is owned by Google so if you have a Gmail account you can just log right in. If not then you can create a new Gmail account and sign in with the details.

You will see a box with some text: ‘Burn a feed right this instant. Type your blog or feed address here:’

Go ahead and type in your blog address and click the ‘Next’ button

If Feedburner has found more than one feed at your blog then it asks you which one you would like to use. Personally I like to take the one that looks the simplest. When you have selected one click the ‘Next’ button.

You are now shown the title of your new feed. You may change this if you so wish.

Now click the ‘Next’ button.

You will now see the link for your feed at the top. It will be of the format:

<a target=_new rel=nofollow href=https://translate.googleusercontent.com/translate_c?depth=1&amp;hl=en&amp;ie=UTF8&amp;prev=_t&amp;pto=aue&amp;rurl=translate.google.com&amp;sl=ar&amp;sp=nmt4&amp;tl=en&amp;u=http://feeds.feedburner.com/&amp;usg=ALkJrhjOILkQmx5i-6M6h4TeeFaPdYgN6Q>http://feeds.feedburner.com/</a> YourWebSiteName

Highlight and copy this link.

That’s really all you need. You can keep clicking the ‘Next’ button all the way to the end.

Go back to your WordPress blog and log in.

You now need to add the orange RSS symbol on your site.

In the WordPress dashboard, go to Appearance > Widgets

In there, you need to locate the RSS (Entries from any RSS or Atom feed) widget.

If it’s not under “Available Widgets”, drag it from “Inactive Widgets, and drop it into “Available Widgets”

Then drop the RSS widget into the Primary, or one of the Footer choices on the far right.

Enter the Feedburner URL, choose 1 item to display then click Save.

The RSS widget should appear wherever you’ve put it on the site.

And that’s all there is to it. Now the world can see your latest content whenever you release it. This should bring you good traffic as more people sign up to your RSS feed.

Informing Consumers What They Have to Learn With Google Product Feed

In the not so distant days of the past, consumers needed time to prepare and plan for their purchasing expeditions. Additionally, they had to put aside money for gas or fare for public transit, and also for food expenses. Simply put, it required real energy to go shopping.

At the same time, retail stores need to lease places to showcase their products and deal with customers. They also have to hire employees to man these shops and welcome customers. This usually produces a large outlay in operating fees to build and maintain exposure in shopping locations and entice shoppers.

With the introduction of the internet and the presence of millions of online websites advertising and marketing many different items, all these shopping inconveniences have become almost wiped out. You can now buy whatever you need and wish for without leaving the comforts of your house or workplace. With only the click of your mouse, you could have a virtual retail center right on your computer screen.

Shopping on the web is considered the most convenient way to purchase everything you wish. Buyers currently have unprecedented access to products, while retail sites all crave for their interest by recommending the best deals. Window shopping has never been more pleasurable than when carried out on the web, minus the extra charges involved to boot.

New business owners can easily create their own e-commerce sites and utilize the effectiveness of social media marketing to promote their goods and services. But for most companies, specifically small to medium enterprises, the inclusion of countless competitors on the internet makes it challenging to reach their target market. Enticing clients to buy your products or obtain your services on the web are also very difficult without a Google product data feed.

It isn’t enough to have your own website to sustain exposure on the internet and advertise what you are supplying. You must also provide the essential information to make your goods attractive to customers, and they must be able to connect to your site without any hitch. A Google product feed can best handle this issue for just about any business planning to generate a more expansive customer base.

Google product feeds present consumers with the data or facts about the goods offered by a specific business. They give consumers the opportunity to assess products and services in terms of price and level of quality by means of product descriptions provided by these feeds. More companies these days count on this technological innovation to flourish on the internet. If you have further interest on the subject, you could have a look at this site: http://support.google.com/merchants/?hl=en.

Submit RSS Feeds – Dump Tedious Feed Submission!

Submitting RSS feeds to RSS directories can be a real pain for webmasters or business owners who use RSS feeds to make regular product announcements or promotional offers. When RSS technology first appeared on the internet in the late 90s, the usage is pretty limited. As time passes, RSS feeds have gained much momentum as content syndication becomes a widely accepted means to update web content. Let’s explore the use of RSS feeds and why you should be using RSS submission software to submit RSS feeds.

RSS is the abbreviation or acronym of Really Simple Syndication. RSS feeds are in XML file format which are not readable in its raw form. In order for you to view the content of the RSS feeds, you would need a reader or aggregator to do so. There are many online readers such as My Yahoo, Bloglines, NewsGator etc.

RSS feeds are primarily created to offer dynamic content, ie content that is fresh and updated. As you can see, many news press are using RSS feeds to provide their readers with the latest news in the stock market, sports and world news. Commercial companies offer feeds to subscribers as a means to announce new products, company news, or as an advertising channel. Webmasters use RSS feeds on their websites so that visitors can always read about the latest developments in the web topic or niche such as medical, internet marketing or even stock movements.

Webmasters can build RSS feeds from their web pages and submit RSS feeds to specific niche RSS directories for distribution. This is an excellent way to reach targeted audiences and gain significant traffic. Search engines are not the only places to grab free traffic. When webmasters list their RSS feeds in the RSS feed directories, visitors to these directories may like what they are reading and visit the parent websites. On another note, interesting feeds may be syndicated by fellow webmasters in the same niche. This is invaluable since you would be getting traffic from their websites as well as get some one-way links. We all know that this would have a positive impact on your search engine ranking.

If you are not using RSS feeds to promote your website, you are really losing out to your competitors. That said, it can be a lengthy process to submit RSS feeds for inclusion in the news or RSS feeds directories. Increasingly more webmasters are turning to RSS submission software as a solution to submit RSS feeds.

Let’s use a simple example to illustrate the benefits. Imagine that your income is 30 dollars per hour, and you need to spend about 3-5 hours to manually submit RSS feeds to about 50 – 60 feed directories. The time you lost is worth more than 100 dollars to you each time you submit a RSS feed. Multiply that by the number of websites you have and it is easy to understand why it is more economical to use RSS submission software to submit RSS feeds. Visit my blog to read more about RSS feed submission and popular and affordable RSS submission software webmasters have in their toolkit.

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