RSS Feeds and Article Marketing

RSS feeds are currently an under used way of marketing your articles. You can enhance your visibility and your readership through RSS feeds and gain more web traffic.

In case you aren’t familiar with RSS, it often stands for Really Simple Syndication and lets website owners quickly and easily publish syndicated content in real time. Though it’s been around for years, it’s popularity is still limited considering how practical and powerful it is. Not only can subscribers keep up with your content in real time, other publishers can link to your feed and use it on their site for up to the minute content.

Because of it’s sophistication, RSS is a powerful tool, still overlooked by many marketers. Because subscribers don’t share their email, multiple messages can be sent in a day, without being regarded as spam by an inbox monitor. Feeds are sent to a feed reader or aggregator and don’t use email addresses at all.

It’s not the purpose of this article to describe the full workings of RSS. If you do want to know, Wikipedia has a great, technical explanation. In simple terms though, a website author creates a feed on their website. They may use feed creation software, or they may use a web based resource like Feedburner to do it for them. Interested readers click on the link on the website. It might say RSS, Feed or XML. They then take the URL of the feed and paste it into a feed reader or aggregator, such as the web based ones found on My.Yahoo, My.MSN and Google +. The summaries of each post or update are then listed for the subscriber to read. If they are interested, they can click on the link and read the whole article on the publishing website.

How is Article Marketing achieved through RSS feeds?

As an author, create an individual feed for your site. If you’re publishing in article directories, it’s probably done for you. As a marketer, you need to take advantage of that and post the feed link to popular RSS submission sites. Once this is done, every time you publish a new article, it’s instantly added to the feed. In addition, add your own site’s feed link to every article you submit, creating more quality linking that search engines love, as well as encouraging readers to subscribe to your own site’s feed.

Using your RSS feeds via your article marketing efforts is an additional way to get potential new customers to your site. In addition, you can use Google AdSense in your feeds to gain an extra revenue stream.

The biggest advantage of using RSS feeds is that people who subscribe are interested in your articles and updates and want to know when you have published something new. It also can assist you with your website ranking in the search engine results, because search engines prefer sites with regular updates.

Now is the perfect time to start adding your RSS feeds to your article marketing efforts and start to reap the results.

Using RSS As Part Of Your Social Media Marketing Strategy

What's your strategy when it comes to inserting social media marketing into the mix of your overall internet marketing strategy? Do you plan on using Twitter? Facebook? Myspace? LinkedIn? Or Ning? No matter what your strategy is, you need a way to monetize these different services, and use your time wisely on these social networking sites.

But one form of social marketing that a lot of business owners don't use is something called "RSS marketing". This is a Web 2.0 strategy, and it's very simple to use. RSS stands for "really simple syndication", and it's a great way to get your content and articles on other peoples' website in a hurry.

One of the fastest ways to get an RSS feed is to start off with a blog. Now there is a very technical way to create your own RSS feed from scratch, but I'm ready to bet that you don't want to learn about this technique – especially if you're not a computer wizard. Luckily, there's a free service that can create your RSS feed for you.

This site is called Feedburner.com. And it's free to use, just like a popular blogging platform called Blogger.com. Both of these easy services can help you to get into a niche, make a name for yourself, distribute content all over the internet, and get tons of traffic in return for no cost whatsoever.

I like Blogger because they're easy to work with. But not only that, they can become quite possible. I know a guy who makes over $ 100,000 with his simple, plain looking blogger blog, but his information is incredible and he has a lot of subscribers. I'm willing to bet that RSS marketing played a hand in the role in having him make so much money also.

When getting your RSS feed from Feedburner, you have to make the decision if you want to use the default "Atom" RSS feed from Blogger, or use the one from Feedburner. I personally think you should use the one from Feedburner because it's simple, effective, attractive, and very easy to use.

Some people feel that RSS marketing will replace email marketing, but I don't agree with this notion. Email marketing has its place in the world, and so does RSS marketing. But to think that one will cancel the other one out is just ridiculous. Both of these techniques still work, and will work into the definite future.

If you want your subscribers to get fresh new content, start using RSS in collaboration with your blog everyday. It's the smart thing to do, and you don't have to spend a dime when it comes to setting this up and promoting your site or blog. I like RSS, and I think it's something that you should look more into.

The more you study about RSS marketing, the more likely it is that you will use it, and use it effectively for your business. Get started on it right now before you forget about it.

Be sure to put these RSS tips to use into your business today.