RSS – Is It The Real Deal?

There are several ways to generate traffic to your website. One of the newer ways to get more traffic is through RSS feeds. When you visit one of the more popular news websites, they use RSS feeds to broadcast the latest headlines and news updates happening. Many blogsites also use these feeds to update to subscribers.

RSS means real simple syndication. In order to view RSS feeds, you will need to pick up an aggregator. A few of the main places on the Internet to find an aggregator will be at Technorati, and Feedburner. Right now, Feedburner is one of the newest and hottest RSS sites on the Internet. They were sold to Google last year, so you know Feedburner is a popular site.

These type sites are very popular among bloggers and individuals that use their websites or blogs for business. These RSS sites are made up as communities functioning as feed publishers and aggregators.

Many people use RSS feeds to read the newspaper on the web, read their favorite blogs, and read the CNN headlines and news stories that update throughout the day. These days, RSS feeds are so widely used almost anyone who is marketing information products or services have found a wider audience by using RSS feeds.

When someone subscribes to a RSS feed, they receive automatic reminders whenever new information and updates is received in the feed. This lets the readers stay in touch with everyone that use RSS feeds to broadcast with.

There are some direct advantages to using RSS feeds for email marketing techniques. There are no delivery issues, everything gets delivered and there are no spam complaints with them. Because of this feed, there is every chance that your message will be delivered to the readers.

One of the greatest benefits to using RSS is for improving your search engine ranking when you include this on your website or blogsite. A large part of search engine ranking are sites that are constantly updated with fresh content added to them. RSS feeds allow your website to get noticed when sites are updated. This will result in higher ranking with the search engines and more traffic.

Is any of this confusing? It can be confusing to understand and use, if you are not very familiar with seeing how this all ties in. The nice thing is that you do not need to know all of the finer details to having a RSS feed work for you.

At every RSS site community online, you will be able to convert your website or blogsite to begin a feed. Some of these RSS community sites you will spend some time at trying to ensure that you are hooked up and broadcasting. Some of these sites are more user friendlier than others.

Out of these, Feedburner, is the most user friendly of the RSS communities available on the Internet. It makes your feed more powerful, useful and easier to use. Getting your site burned is an easy set up with step by step instructions. Feedburner gives you several options to choose from to burn your site to feed with. All of the options are explained in simple detail.

Take the time to understand all of the options and put aside some time to learn how Feedburner operates. One of the main things they will allow you to do is track how many people are subscribers to your feed. This is invaluable information for you to have as a marketer.

Feedburner will also automatically ping other directory sites to let them know that your site has been updated. This site also allows individuals to subscribe to feeds via email as an option. In this way, whenever you update your site or blog, your feed subscribers receive an email notification.

Having a RSS feed is a powerful tool to get to know. This will help you generate more traffic than you ever would have had without it. Many Internet marketers have found that since they added a feed, their traffic and exposure has increased threefold. With the power of this to also boost search engine ranking, having a feed and learning to use it for your business will only bring in more sales.

As with anything else, do not use this method to overload your subscribers with spammy broadcast or you will lose them. Updating with fresh original content that flows well and informs well is the ticket.

Create attention grabbing headlines that will have your subscribers wanting to read your updates is great. But don’t compromise yourself by providing content that will not back up your headline.

Learn more about RSS feeds by visiting some of their communities. Don’t look this gift horse in the mouth, then let it get away from you. There are thousands of Internet marketers that use this tool almost exclusively to generate a very lucrative income.

RSS (Real Simple Syndication) Explained in Plain English

RSS(Real Simple Syndication) is the talk around the net these days because of its many benefits.

I’m sure you’ve received several emails(like I have) telling you to jump on the “RSS” band wagon and that it’s the answer to all your Internet and Email marketing woe’s because of its syndication capabilities.

With RSS Directories and Search Engines coming into the mix as well these days for RSS feeds you really have to decide whether or not you really want it get in on the “RSS” craze.

Now, before I get to far ahead of myself here I want to make sure you know exactly what RSS “IS” and WHY it’s becoming such an essential tool for Your online business and other businesses around the world.

I’ve received a lot of feedback from people just starting out online and/or other webmasters who are not quite sure asking… “what is “RSS” in Plain English and do I need it for my online business?”.

I wrote an article earlier this year stating the “10 MOST Powerful Reasons WHY You Should Be Using RSS”, but I guess I clearly didn’t explain what “RSS” IS which left the readers kind of stumped.

If you wish to read that article as well I’ve provided the link below.


With that said, lets ‘Now’ define what RSS(Real Simple Syndication) “IS” in plain english for those of you who are NEW to it and for those of you who are still a little bit confused about it and its uses.

RSS is by definition — an acronym for “Really Simple Syndication” or “Rich Site Summary”, and the .XML extension is the format used for distributing YOUR news headlines via the Web, which is known as “Syndication”.

“Syndication” is where the TRUE power of RSS is unleashed, getting your message or information across the web in an INSTANT to websites, your subscribers and/or readers.

Now, to put this in plain english, “RSS” is simply a technology that distributes YOUR information(whatever it might be — ex. Articles, Special Offers, Product Reviews, Resource Announcements) by syndicating it across the net.

It’s that simple.

It doesn’t have to get any more complex then that.

The more websites, subscribers and/or readers that opt-in to your RSS feeds, the more FREE targeted TRAFFIC you’ll receive from their websites.

How can you take advantage of this NEW technology… Starting Today?

Set up a BLOG!

Blog’s are great because they are “RSS” ready.

If you don’t know what a “BLOG” is here’s a link to another earlier article I wrote that explains BLOGS in full detail since the nature of this article is to make sure you understand what “RSS” IS.

Here’s the link:


You can set-up a Free BLOG account through — — and begin posting to it within minutes.

All you have to supply is the ‘Content’.

Well, there you have it, “RSS(Real Simple Syndication)– EXPLAINED In Plain English”.

I truly hope this article cleared up any confusion you might of had about “RSS” and will help you take that next step to deciding whether or not “RSS” is for You and your business.

My final thoughts are, don’t be afraid to do a little research, you’ll be amazed at what you might find if you spend a little looking for it on the net.