The Advantages of RSS Feeds To A Website

It can be found on just about any internet page today, the little square orange button that says “RSS;” not surprisingly, most viewers do not understand its significance. Whether it appears with the orange button or simply as a link or sign-up field, RSS – affectionately called Really Simple Syndication – is any page’s best repeat visit friend. When signing on to a website’s RSS feed, the ability is gained to easily read anything current from that site with any of a number of free RSS readers, such as Google Reader or FeedBurner. While at first appearance, this seems to be just a great reader convenience, it is actually much more than that and something that should be included in every website design

Visitor Feeds

From a reader’s point of view, an RSS feed is a great way to keep up with current information from a particular person, business, or organization – and signing up is all that is required. News is provided by RSS updates, which are accessible in many ways and on many devices, providing readily accessible information otherwise missed through RSS updates. Additionally, by subscribing to only those pages of most interest, information overload can be decreased which allows for focusing on real items of interest in what is being read.

Website Feeds

An RSS feed is a valuable tool to keep users up-to-date and interested, leading to more visits and higher conversions. What news to include can be chosen and whether or not to allow the entire content to be read on the feed; if not, a link is provided and interested readers are directed to that specific article or update on the website. The impact that this can have is great; as not only does this help a business or organization become more familiar to a user due to frequent updates that link to an actual website; it also drives the most interested traffic to that point, which means having visitors who are most likely to take some kind of action. RSS is yet one more example of free advertising on the internet if properly utilized.

Creating RSS Feeds

It is fairly easy for an RSS feed to be included on a website and viewers allowed to follow the latest news. The most difficult part of the whole process is creating the XML code to link to news aggregations once the RSS code is submitted. This can be done either with special software or by entering it in text editor or notepad. There are free codes available online and all that needs to be done is fill in the particular information to create the feed. Code should be saved as an XML file.

Next, put an HTML or a button link somewhere on the website or even on every page, enabling readers to sign onto a website’s automatic updates. The latest content can be viewed in whatever XML reader is preferred once the feed is active.

Once code has been written and saved and a link or button set up, the XML file can be submitted to any feed aggregation out there. There are many from which to choose; most are general and accept any type of websites, though some are more specialized feeds. The best suggestion is use the most recognizable names like FeedBurner, XML and any of the aggregations offered by specific browsers since these are the ones most likely to be used. Submission is done by simply uploading the XML file to the aggregation site so that anyone who has subscribed to the link will receive that feed in their reader.

It may take a little bit of practice to get it right; however, once the feed has been successfully set up, nothing more must be done other than adding fresh, original content regularly to the website. Trying feed code out at feedvalidator.org can allow for getting any kinks worked out before actually submission to any aggregations. Then just keep great content flowing to get the biggest benefit from having an RSS feed!

Use and Abuse of RSS

There are many benefits on implementing RSS technology on a website, but there are also several drawbacks, what we could define as the use and abuse of Really Simple syndication. The use is very obvious, the abuse not always noticeable at first glance, hence the need to be aware before it actually happens.

Among the many uses of RSS we can find blogging, e-commerce, Internet marketing, business syndication, email marketing, search engine optimization, branding, online advertising, content publishing, search engine marketing, and digital public relations.

For all those fields, and many others, RSS feed are a useful tool to broadcast real-time updates on newly added content. Feeds are automatically generated by a publishing system or core scripts with RSS capabilities, but can also be crafted using an RSS feed creation program, which generates the XML code to place on site if needed.

But publishing your web content may lead to abuse. Although the ultimate goal of syndication is getting other websites republishing your content, this is not always beneficial. If you are seeking uniqueness on the web, syndication produce duplicates, but do not panic. Search engines recognize the original source an will credit traffic and page rank to yours.

Nonetheless, many unscrupulous webmasters may take your content to spam other websites at a time, or as a filler for an already spam-flagged website. Because RSS feeds include links back to the original source, you may find your website linked to what search engines call a bad neighborhood.

On the other hand, the correct use of RSS consists of delivering valuable updates on relevant content that you want your visitors and potential clients read, but once again the abuse may be present, voluntary or involuntary, when you abuse of those updates adding irrelevant information in huge amounts and minimum timeframe in between.

Updating your website content is valid, as it is broadcast the news about it, but pinging the updating services and search engines to often and with no sense may lead your site to a ban in such services, or to get you flagged as spammer, although you would not need this tag when falling in abuse; your readers will notice it first and would probably decide to revoke their RSS subscription to your news.

With RSS your projects can reach easily your target audience, so use it wisely to promote your website and gain visibility in search engines. Do not let abuse stops you in your road to success.

A Quick RSS Overview

RSS can be crafted manually by editing an XML file, but it is more commonly generated by a backend script. Blog publishing systems are the most remarkable example of such kind of scripts. Besides generating feeds, scripts deliver automatic “pings,” which are remote calls to updating services that continuously scan the webs for updates on any topic.

RSS feeds contribute to generate traffic, but also to reach a target audience. For instance, if your website sells hats, posting short articles about the latest fashion trends on hats will generate a feed accordingly, broadcast by the updating services and driving to your website those visitors expressly interested in hats, which may turn eventually in potential buyers.

Any website on the Internet can deliver RSS feeds to both the news updating services and surfers seeking for relevant information on keywords, topic or niche your site belong in, but integrating syndication into a website may require special knowledge, proper software or the work of an expert web developer.

As a reader, you can also retrieve information from your favorite websites using RSS. Feeds can be retrieved by the so-called aggregators, which strip the XML format to render an easily readable text. RSS updates can be broadcast in either long format or short summary. If you are setting up your own feeds to keep informed your readers, it is advisable opt for summarized content.

An RSS summary preserves the nature of syndication; provide surfers with fast-reading content, which contains a link back to the website where full story resides. Summary feeds also prevents content stealing, since it is very easy display a feed into a website as if it were generated on it.

Adding styles and a copyright notice may prevent the non-authorized distribution of your content, along with clear rules stating if your RSS content can be reproduced in full, partially or it is void. Check news websites such as ABC News, Reuters, Yahoo News, BBC, The New York Times, or CNN to read their policies about syndication and use them as example to write down your own.

Syndication is the best way to reach potential customers, and there are many RSS directories that gather the latest feeds for almost any topic, so it is easier for surfers find the information they are seeking for, as for webmasters to get the results that they want. Try yourself the potential of RSS and you will never regret.

Using RSS Feeds To Create a Viral Website In 30 Minutes a Day Guaranteed!

Ever wish you could create a web site that generates buzz. You know the kind people talk about at the water cooler or E-Mail to a friend. Now You can create a Viral Web Site in 30 Minutes a day or Less.

Creating a viral Web Site is simple but not easy. If you are willing to commit 30 Minutes then within a reasonable amount of time you can and will have a viral websites.

A Blog or RSS Feed is the best and simplest web site to create for a Viral Websites. Anyone can use an online or offline blog reader to place your blog content on their websites. Many Blogs have an E-Mail this post feature so people can E-Mail Your Blog to a friend. You can easily post to your blog so it is not time consuming.

A Viral Web Site is something people enjoy or find helpful and want to share with their friends. A Tip of The Day style web site fit’s this Criteria. You can also use a Quote of the Day, Joke of the Day or New Word of the Day style,

If you like fishing then a Fishing Tip of the Day. If you like cooking then a cooking tip of the Day or recipe of the day. If you like travel then travel tip of the day. Your Tips Should be Brief. Certainly no more then 200 Words but as few as 50 can be ok.